Dr Velagapudi Mani Krishna

Assistant Professor-Senior Scale

Dr. Velagapudi Mani Krishna is an accomplished academician and researcher with expertise in Business Analytics, AI &ML Applications in Business , Operations Research, and Digital Business. She is currently serving as Assistant Professor – Senior Scale at Manipal Academy of Higher Education (MAHE), Bengaluru, where she teaches postgraduate courses including Business Analytics in Finance, Financial Analytics, and FinTech Products. She holds a Ph.D. in Management, an MBA in Human Resource and Marketing, and a B.Tech. in Electronics and Communication Engineering. She is also UGC-NET qualified in Management. With over five years of teaching experience, she has previously served at REVA University, International Institute of Business Studies (IIBS), Bengaluru, and Amity University Bengaluru, where she contributed to curriculum development, academic administration, ERP implementation, examination management, and accreditation activities including NAAC and NBA. Dr. Mani Krishna has published 15 research papers in reputed Scopus, Web of Science, ABDC, and UGC CARE indexed journals and has a published patent, copyright, and an industry consultancy project. Her research interests include Business Analytics, Sustainable Operations, Digital Transformation, Artificial Intelligence in Business, FinTech, Consumer Behaviour, Supply Chain Management, and Digital Entrepreneurship. She is passionate about integrating data-driven decision-making, emerging technologies, and experiential learning into management education. Through teaching, research, consultancy, and academic leadership, she is committed to preparing future business professionals with analytical, technological, and ethical competencies required in today's rapidly evolving digital economy.

Department of Commerce-Bengaluru

Qualification: PhD ,NET , MBA , Btech

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Assistant Professor-(Senior Scale)

    (Research and Teaching)

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PhD Marketing Mangalayatan University 2025
NET Managament UGC 2020
MBA Marketing &HR Bengaluru University 2020
Btech ECE JNTU-K 2018

Experience

Institution / Organisation Designation Role Tenure
MAHE Bengaluru Assistant Professor -Senior Scale Teaching &Research July 2026- Current
AMITY University Benagluru Assistant Professor- Analytics Teaching &Research June 2024-July 2026
International Institute of Business Studies -Bengaluru (B School) Assistant Professor Teaching &Research Aug 2023-June 2024
REVA University Assistant Professor Teaching &Research Jan 2021-Aug 2023

Environmental and Innovational Dynamics for Sustainable Competitiveness in the Manufacturing Industry

2025-08-01 Sustainability & Operations Velaga SriSai, Velagapudi Manikrishna, Abdulkader Zairbani, Rahul R Kurup, Subramania Bala Jeshurun, Divya Shree V, Raksha R Deshbhag, Chetanraj DB

Social Entrepreneurship for Digital Governance Services: An Empirical Analysis of Government and Societal Supporting Factors

2025-03-01 Entrepreneurship Hiriyanna Gangadhara, Senthil Kumar Jaya Prakash, Velagapudi Manikrishna, Velaga SriSai

Does Waste Management Matter in the Medical Materials Business Performance?

2025-08-01 Sustainability & Operations Abdulkader Zairbani, Chetanraj Doddaullarthi Basavaraj, Velaga SriSai, Velagapudi Manikrishna, Senthil Kumar Jaya Prakash

Green Decisions: The Role of Environmental Strategies and Proactivity in India's Manufacturing Micro Enterprises

2024-05-01 Sustainability & Operations Chetanraj D. B., Senthil Kumar J. P., Velagapudi ManiKrishna, Velaga Sri Sai

Women's Contributions to Business Growth and Innovation in Startups

2025-02-01 Entrepreneurship Scopus Books Chapter

Insights on Generation-Z Consumer Behavior in E-Commerce: A Bibliometric Analysis

2024-11-01 Consumer Behaviour Velagapudi Mani Krishna, Rajeev Sharma

The Influence of Digital Connectivity on the Purchase Intention of Rural Consumers in the E-Commerce Segment

2024-12-01 Consumer Behaviour Velagapudi Mani Krishna, Rajeev Sharma

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Business Analytics &IT , Operations &Circular Supply Chain Management , Entrepreneurship Marketing-Consumer Behaviour

Area of Expertise

Business Analytics &IT , Operations &Circular Supply Chain Management , Entrepreneurship , Marketing-Consumer Behaviour

Area of Research

Operations & Sustainability , Entrepreneurship , Marketing-Consumer Behaviour